4 articles tagged as “action-plan”:

• Action Library

  Define marketing and care action for churn retention, up-selling and cross-selling into a common library

  Published in:  Features

• Design Action Plan

  Create plan of actions, refine subscription targets, design proposition, review business case and launch the action plan execution

  Published in:  Features

• Monitor Action performance

  Monitor the effect of actions on the targeted cohorts of subscribers through the survival rate evolution, conversion rate, etc. over the months

  Published in:  Features

• What is an Action plan?

  Action plan are set of marketing or care actions, targeting cluster's subscribers, with a clearly defined purpose for retention and ARPU growth, a balanced business case and a cohort to monitor over the next months

  Published in:  Concepts