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Understanding the business impact of the churn across the product families with 5 keys indicators over the time, the RGU, the ARPU, the distribution channels, the customer segments and more.
Create and customize churn clusters, up-sell clusters or cross-sell clusters for ad-hoc product promotion analysis and marketing action plans using dedicated cohorts
Understand the profiles of churners, their churn factors, compare with loyal subscriptions, create marketing/care action plans
Create plan of actions, refine subscription targets, design proposition, review business case and launch the action plan execution
Analyze the evolution of factors over the time, navigate through the data model
Get an overview of all the automatically generated churn clusters, select, sort and create custom clusters
Monitor the effect of actions on the targeted cohorts of subscribers through the survival rate evolution, conversion rate, etc. over the months
Cluster are set of subscribers sharing a common profile for churn, cross-selling or up-selling in Lifetime Analytics.
Action plan are set of marketing or care actions, targeting cluster's subscribers, with a clearly defined purpose for retention and ARPU growth, a balanced business case and a cohort to monitor over the next months