Track, compare and segment the offers from the competitors to identify churn factors issued from the market competition by product features and price relative positions
Create and customize churn clusters, up-sell clusters or cross-sell clusters for ad-hoc product promotion analysis and marketing action plans using dedicated cohorts
Understand the profiles of churners, their churn factors, compare with loyal subscriptions, create marketing/care action plans
Understand the profiles of cross-sellers, their factors, compare with benchmark subscriptions, create marketing/sales action plans
Understand the profiles of up-sellers, their factors, compare with benchmark subscriptions, create marketing/sales action plans
Analyze the evolution of factors over the time, navigate through the data model
Get an overview of all the automatically generated churn clusters, select, sort and create custom clusters
Cluster are set of subscribers sharing a common profile for churn, cross-selling or up-selling in Lifetime Analytics.