Create and customize churn clusters, up-sell clusters or cross-sell clusters for ad-hoc product promotion analysis and marketing action plans using dedicated cohorts
Understand the profiles of cross-sellers, their factors, compare with benchmark subscriptions, create marketing/sales action plans
Create plan of actions, refine subscription targets, design proposition, review business case and launch the action plan execution
Analyze the evolution of factors over the time, navigate through the data model
Cluster are set of subscribers sharing a common profile for churn, cross-selling or up-selling in Lifetime Analytics.
Action plan are set of marketing or care actions, targeting cluster's subscribers, with a clearly defined purpose for retention and ARPU growth, a balanced business case and a cohort to monitor over the next months