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Concepts
Understand key concepts used by Lifetime Analytics for churn retention, up-selling and cross-selling
Last updated on 06 Dec, 2022
What is a Cluster?
Cluster are set of subscribers sharing a common profile for churn, cross-selling or up-selling in Lifetime Analytics.
What is an Action plan?
Action plan are set of marketing or care actions, targeting cluster's subscribers, with a clearly defined purpose for retention and ARPU growth, a balanced business case and a cohort to monitor over the next months
