Features

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Analyze Churn Dynamics

Understanding the business impact of the churn across the product families with 5 keys indicators over the time, the RGU, the ARPU, the distribution channels, the customer segments and more.

List Churn Clusters

Get an overview of all the automatically generated churn clusters, select, sort and create custom clusters

Monitor Action performance

Monitor the effect of actions on the targeted cohorts of subscribers through the survival rate evolution, conversion rate, etc. over the months

Compare with Market Offers

Track, compare and segment the offers from the competitors to identify churn factors issued from the market competition by product features and price relative positions

Deep dive into churn cluster details

Understand the profiles of churners, their churn factors, compare with loyal subscriptions, create marketing/care action plans

Create custom clusters

Create and customize churn clusters, up-sell clusters or cross-sell clusters for ad-hoc product promotion analysis and marketing action plans using dedicated cohorts

Action Library

Define marketing and care action for churn retention, up-selling and cross-selling into a common library

List Action plans

Review current and past marketing or care action plans to prevent churn, improve cross-sells and up-sells

Design Action Plan

Create plan of actions, refine subscription targets, design proposition, review business case and launch the action plan execution

Deep dive into cross-sell cluster details

Understand the profiles of cross-sellers, their factors, compare with benchmark subscriptions, create marketing/sales action plans

Deep dive into up-sell cluster details

Understand the profiles of up-sellers, their factors, compare with benchmark subscriptions, create marketing/sales action plans