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Understanding the business impact of the churn across the product families with 5 keys indicators over the time, the RGU, the ARPU, the distribution channels, the customer segments and more.
Get an overview of all the automatically generated churn clusters, select, sort and create custom clusters
Monitor the effect of actions on the targeted cohorts of subscribers through the survival rate evolution, conversion rate, etc. over the months
Track, compare and segment the offers from the competitors to identify churn factors issued from the market competition by product features and price relative positions
Understand the profiles of churners, their churn factors, compare with loyal subscriptions, create marketing/care action plans
Create and customize churn clusters, up-sell clusters or cross-sell clusters for ad-hoc product promotion analysis and marketing action plans using dedicated cohorts
Define marketing and care action for churn retention, up-selling and cross-selling into a common library
Review current and past marketing or care action plans to prevent churn, improve cross-sells and up-sells
Create plan of actions, refine subscription targets, design proposition, review business case and launch the action plan execution
Understand the profiles of cross-sellers, their factors, compare with benchmark subscriptions, create marketing/sales action plans
Understand the profiles of up-sellers, their factors, compare with benchmark subscriptions, create marketing/sales action plans